Capture Customers Who Are Searching for You Right Now.
Stop paying for clicks. Start paying for customers.
We design high-precision Google Ads campaigns that appear only when people are actively searching for your products or services. Instead of paying for attention, we help you capture buyers with clear intent, right when they’re ready to act.
Powered by Google's advanced data ecosystem
Is Google Ads Burning a Hole in Your Wallet?
Turn Wasted Spend into Profitable Traffic
Google Ads makes it easy to start spending, but much harder to make a profit. By default, Google’s settings are designed to spend your budget quickly rather than efficiently. If you’re not actively managing negative keywords, Quality Score, and bidding strategy, you’re likely paying for searches that will never convert. We focus on cutting waste first, so your budget goes toward real buyers, not empty clicks.
Zero-Waste Lists
Eliminate Bad Traffic Before It Costs You
We aggressively filter out irrelevant searches using precise negative keyword lists. This ensures you never pay for traffic that has no intention to buy.
Quality Score Obsession
Lower Cost, Higher Visibility
Quality Score directly affects your per-click cost. We continuously optimise keywords, ad copy, and landing page relevance to improve Quality Score, helping you secure better ad positions at lower costs.
Profit-Based Bidding
Bid for Results, Not Clicks
We don’t bid for traffic, we bid for outcomes. Every bidding decision is tied to conversions, lead quality, and return on ad spend (ROAS), ensuring your budget is allocated to what actually drives revenue.
The High-Intent Capture System
Our Google Ads strategy focuses on one thing: capturing users when they are ready to take action. Instead of allocating the budget to broad awareness, we prioritise search intent and purchase signals. Every campaign is built to maximise Return on Ad Spend (ROAS), not just clicks.
Intent Engineering
We structure Google Search campaigns to target users with clear buying intent. By using tightly controlled keyword matching and filtering out low-quality searches, your ads appear only when users are actively looking for your product or service. This reduces wasted spend and increases lead quality.
Profit-First Bidding
We don’t rely on guesswork. Our bidding strategy focuses on results, not traffic. By using Google’s smart bidding (such as conversion-based optimisation), we help the system prioritise high-value users and control costs, so your budget is spent on high-quality leads.
Signal Fidelity
Google Ads can only optimise when it receives the right signals. We ensure proper conversion tracking is in place, from form submissions to calls and actual enquiries, so Google understands which clicks lead to real business results. Clear data leads to better optimisation and stronger performance over time.
The Optimization Cycle
The "Waste" Audit
We analyze your account to identify negative keywords and wasted spend, often saving 20% of the budget in week one.
Architecture Rebuild
Restructuring campaigns into logical themes (SKAGs/STAGs) to improve "Ad Relevance" and lower costs.
Conversion Calibration
Setting up GTM and GA4 to ensure we are tracking actual sales/leads, not just page views.
Scale & Dominate
Increasing budget on winning keywords while aggressively testing new ad copy to beat competitors.
Keyword Intent Strategy
Before launching any Google Ads campaign, understanding keyword intent is critical. Not all searches mean the same thing. Some users are just exploring, while others are ready to take action. We structure Google Ads keywords based on the customer journey, from awareness to conversion, so your ads appear at the right time, to the right user, with the right message.
- Matches ads with user intent
- Improves quality score
- Lowers cost per conversion
- Increases ROI
(Awareness Stage)
Automated Tools vs. Strategic Management
EN Description:
Google Ads automation is powerful, but only when guided correctly. We combine human strategy with Google’s machine learning to ensure your budget drives real business results, not just clicks.
| Comparison Factor | "Smart" Automated Campaigns | UCreative Strategic Management |
|---|---|---|
Keyword Control |
Broad, system-selected |
Exact & Negative Control |
Ad Copy |
Auto-generated |
Manually written & A/B tested |
Data Visibility |
Black-box metrics |
Clear ROAS & conversion data |
Optimization Goal |
More clicks |
Higher ROAS & profit |
Landing Page |
No guidance |
CRO suggestions included |
Case Study: Revamping a Legacy Site
Management Tiers
Essentials (Local)
- For local service businesses.
- Up to RM3k Ad Spend
- Search Network Only
- Call Tracking Setup
Performance (Growth)
- Up to RM10k Ad Spend
- Search + Display Retargeting
- Competitor Analysis
- Weekly Optimization
E-Commerce (Shopping)
- For online stores.
- Unlimited Ad Spend
- Google Shopping / P-Max
- Merchant Center Feeds
- ROAS-Focused Bidding
Frequently Asked Questions
How do you decide the Google Ads budget?
- We recommend a minimum of RM3,000/month. Any less, and the AI algorithms don’t get enough data to learn which customers are profitable.
Why do my Google Ads get clicks but no enquiries or sales?
Clicks don’t always mean buying intent. This usually happens when keywords are too broad, the ad message doesn’t match user intent, or the landing page isn’t optimised for conversion. We align keywords, ads, landing pages, and tracking to turn clicks into real business results.
What is Quality Score, and why does it matter?
Quality Score affects how much you pay per click. A higher quality score means lower cost and better ad positions.
Should I use Google’s “Smart” or fully automated campaigns?
Automation works best when guided by strategy. Without proper keyword control and conversion signals, automated campaigns often waste budget.
How long does it take to see results from Google Ads?
Initial data usually appears within the first 2-4 weeks. Stable and scalable results typically require ongoing optimisation.
Can Google Ads work for small businesses?
Yes. Google Ads works especially well for businesses with clear services and high-intent searches. The key is to target the right keywords without overspending.
Do you guarantee leads or sales from Google Ads?
No agency can guarantee sales. What we do guarantee is a clear strategy, transparent data, and continuous optimisation to improve performance.