U Channel Marketing Service Malaysia

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Best U Channel Marketing Service In Malaysia

U Channel marketing is a formation of collaborative partnership between brands and influencers. In the other words, U Channel marketing is the modern version of celebrity endorsements. It’s like a collaboration when brands work with influential public figures to promote a product, service or campaign.

U Creative Marketing is one of the top full-service marketing agencies that provides influencer marketing in Malaysia. According to Malaysian Communications and Multimedia Commission (a Malaysian gov website), there’s 88.7% of active internet users in 2020. Entertainment and humorous content is one of the top 3 content shared on the internet. With this massive data, it indicates the influencer marketing is often time providing more value to businesses in Malaysia. In a gist, an influencer is commonly known as “social media influencer / key opinion leader”, who has a devoted and engaged number of followers on all kinds of social media platform. Internet users tend to share or have any affection towards contents created by their favorite influencers.

Our U Channel marketing services

Influencer Outreach


We constantly pitch influencers or even radio FM DJs and celebrities from Malaysia. A strong list of influencer profiles has been developed by our team for brands to work with.

Influencer Matchmaking


We research on the audience of influencers and the objective of brands in order to authentically search for the correct and ideal influencer match.

Production Creation


We guide both influencers and brands in creating the most relevant and favorable content while meeting the campaign objectives. Depends on the budget, our team also helps brands to produce contents with our in-house production team.

Content Management


We review the quality of the contents created by the influencers and work closely with them for any amendment required.

Why You Need U Channel Marketing?

Influencers have dominated the digital world globally. In Malaysia, YouTube and Facebook are the most used social media apps where Malaysians spend majority of their time watching video contents. Online statistic also reveals that Malaysians spend more hours consuming videos on their handphones/tablets than tuning in TV shows. Consequently, Influencer Marketing is substantially vital to any bespoke marketing strategy as influencers are the ones who are actively appearing on the smartphones apps nowadays.

Influencers have been upstaging traditional celebrity

This phenomenon is more than apparent as plenty of brands choose influencer over the celebrity who only appears on TV shows. No doubt, audiences tend to trust their favorite influencer’s thought and review more than the traditional celebrity as influencers are often being deemed as their “online friends” who share real personal feeling.

Audiences follow influencers, not the brands

In actuality, audiences only care about the influencers who they follow on social media platforms. They follow and trust influencers for their storytelling and online appearance. Plus, Influencer Marketing is like an “advertisement” by a third party, the influencer. This makes the “advertisement” more authentic and close-connecting to the brand and the influencer.

Audiences follow influencers, not the brands

In actuality, audiences only care about the influencers who they follow on social media platforms. They follow and trust influencers for their storytelling and online appearance. Plus, Influencer Marketing is like an “advertisement” by a third party, the influencer. This makes the “advertisement” more authentic and close-connecting to the brand and the influencer.

The study of REAL influencers for brands

Universally, influencers have been classified into 4 groups including Mega (with the most followers), Macro, Micro and Nano. With that being said, Mega influencers can’t guarantee for the best engagement rates. Marketing experts elaborate that simply relying on the number of followers can’t bring you to any sales success. As reported by Statista Research Department, the most engagement rates on Instagram of 2020 goes to the nano-influencers with 4.58%.

talk to us now to get the best U Channel Marketing solutions to fit your business needs