5 Golden Rules for Brands on HOW TO handle Scandal Backlashes caused by Influencers / KOLs in Malaysia【Crisis Communication Tactics】

5 Golden Rules for Brands on HOW TO handle Scandal Backlashes caused by Influencers / KOLs in Malaysia 【Crisis Communication Tactics】

Influencer Marketing, Marketing, Social Media Marketing /

Influencer Marketing is mushrooming worldwidely, especially in Malaysia. What is Influencer? Actually is a “who”, who are they? Why do brands nowadays choose to engage them for marketing purposes instead of using traditional artists or other marketing channels? Are they that “influential”? An Influencer, normally being known as KOL (key opinion leader) in most of […]

5 Golden Rules for Brands on HOW TO handle Scandal Backlashes caused by Influencers / KOLs in Malaysia 【Crisis Communication Tactics】 Read More »